Party Rock in The Hoof Tonight

By Charelle Evelyn on September 23 2013

Bonifyed knows how to win a battle

Beginning with their first battle of the bands at UNBC in the early 2000s – where the prize was to open for Sum 41 at CN Centre – to their most recent win this summer at the Generator, brothers Lauren Matthew and Stuart James have mastered conquering a live audience.

But Bonifyed is still waging a war, one that typically isn’t a fair fight for musicians from small-town northern B.C.

The pitfalls of the entertainment industry are hard enough to manoeuvre without adding a scarcity of resources into the mix. And it’s not enough to just make good music.

“You’re tripping balls if you don’t know that,” said Lauren, who sings and plays guitar in the Vanderhoof-based outfit. “There’s lots of crazy talent that doesn’t go anywhere because of the business end.”

Thanks to some tenacity and the help of a dedicated cavalry, Bonifyed’s newest party-rock single, All I Wanna Do Is Party, began spinning at 94X in July. Off of their latest eponymous three-song EP, the track – borne out of aseed created by drummer Stuart – signals the band settling into the trenches. After their latest battle of the bands win, the brothers began putting together some demos and engineered a run-in with Krome’s Shawn Meehan, in town for a performance with new country duo Me and Mae.

“I went and hauled some guitars for him… got my face in there,” L a u - r e n r e - called. M e e - h a n ended u p listening to the brothers’ instrumental demo tape in Stuart’s car with Lauren singing along. “He just loved every idea, all the songs we had.”

Meehan was eager to help produce the EP they recorded in the Lower Mainland, which is now available through CD Baby and iTunes.

Their last experience with recording was years ago with the 2005 release Struck By Lightning. “We’re quite proud of what we did then, but we also didn’t want that to be our final stamp because we didn’t think it was an accurate portrayal of the best work we could do,” said Lauren.

Bonifyed plans to get back into the studio early next spring to add to their recorded arsenal of popmetal- rock. “We still have some material we feel pretty confident about,” Lauren said.

Keep up with Bonifyed at Facebook.com/Bonifyedmusic or get their tunes by searching for Bonifyed at CDBaby.com.

CHARELLE EVELYN

REPORTER FOR THE PRINCE GEORGE CITIZEN

Journalist, west coast native, music lover. Made in Canada.

Website: pgcitizen.ca

 

M2013, MusiciansNorm Coyne