Are You In The Loop?

By Norm Coyne on September 22 2014

There’s a certain amount of courage - and crazy - required to give everything up and follow your dream.

Three years ago, Matt Crowell took his degree in marketing – earned while playing Division I hockey in Rochester – and $800 from his chequing account and put it all on the fanciful notion of starting his own company.

The Kelowna-based Get in the Loop started as a way to provide local golfers with deals at premium courses, but has grown into a subscription service where scores of businesses can connect with customers.

“It started first with text messages and then translated to emails and now with iPhone and Android notifications all within three years,” Crowell said.

What does it mean to be in the Loop?

Within the app, a “Loop” is a collection of the company’s partners providing premium offers based on the user’s lifestyle and interests. Don’t like golf? Simply turn off the golf loop. Members can customize the app to only receive the deals in the categories they want - no spam.

Offers are automatically sent to your Apple or Android mobile device - no printing of coupons necessary - as soon as they’re made available. And unlike other deal services, there’s no need to pre-purchase the deals months in advance.

For example, Get in the Loop has partnered with the local WHL team. Members (who get free access if they hold Prince George Cougars season tickets) can check the Cougars loop to see what deals are available if you want to grab a bite before or after the game.

Get in the Loop memberships are also free for UNBC and CNC students as well as Prince George Citizen subscribers. All other memberships are available for $29 per year. And with deals such as two-for-one appetizers, 25 per cent of green fees and cheap nights out, it’s a membership that quickly pays for itself.

Once Get in the Loop began to grow, Crowell took another leap.

“All in the same day I quit my job, I sold my condo and I sold my car and I enrolled myself in a master’s degree at Antwerp Management School in Belgium,” he said.

Today, Get in the Loop has a crew of 17, connections with businesses in 12 cities and, on average, a couple of hundred deals available per day. “So I kind of put it all on the line and it seems to have worked out,” Crowell said. “You have to take risks while you’re young and you’ve got to take chances to find out that there’s cool opportunities out there.”

For more, head to or download the app from the App Store or Google Play.

WGO2014Norm Coyne