Don't Go For Second Best

By Charelle Evelyn on March 13 2013

Those words, hidden beneath the store’s awning, are
a final parting gift from The London, a new spa and
boutique in downtown Prince George.

Owned and operated by Tanya Wood, the shop at
the corner of Seventh Avenue and Vancouver Street,
is a ray of sunshine for the soul.

Wood opened the doors of the converted 1940s
home Nov. 1 to add to the opportunities for women
to get a little pick-me-up – whether it’s with a new
outfit, a new hairdo or fresh varnish on their nails.
Influenced by the businesspeople, especially the
network of female entrepreneurs, in Florida, Wood
wanted to fill a niche she saw as empty in her hometown.
The London provides options that people would normally
have to leave town for, including the brandnew-
to-North America skin care line Priori and
brands of jeans familiar to celeb spotters or royal
watchers.

More and more of us travel. We know what’s out
there. It’s not a one-horse town anymore.

“A lot of women don’t do ‘me’ things,” said Wood.
A wife and mother herself, Wood wants women to
leave their responsibilities at the door and put themselves
in the hands of her staff (Jennifer Zanette, Danielle
Greenslade and hairdressers Liz Moffat and Lorrie
Parker). “This is about you.”

And it’s not only the customers who leave feeling a
sense of self-improvement, but it’s also giving a boost
to the downtown core.

Wood doesn’t see more business as competition, but
simply adding more reasons to come into the heart of
the city.

“You’re going to dine out more if there’s more restaurants,
you’re going to shop more if there’s more
stores,” she said.

And that makes the downtown beautiful. Pass it on.
See more of what The London has to offer at
www.facebook.com/www.thelondon.ca and keep an eye
out for its official grand opening early this summer.

CHARELLE EVELYN

REPORTER FOR THE PRINCE GEORGE CITIZEN

Journalist, west coast native, music lover. Made in Canada.

WGO2013Norm Coyne